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KainoaHe2
July 18, 2025
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Configuring AJO to take Gmail Integrated Unsubscribes into account

  • July 18, 2025
  • 2 replies
  • 317 views

We are looking to set up our AJO/AEP sandbox such that members who unsubscribe using our link in the email itself. However, we also want to make sure we can configure the email such that members who unsubscribe using the integrated Unsub feature in their ESP (gmail, outlook, etc) also unsubscribe from further communications from us. 

 

Any documentations on this, or info on how we could get this done?

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Best answer by Mayank_Gandhi

@kainoahe2 You need to use Enable List-Unsubscribe.

Now, Add an unsubscribe link directly in the content of your email (footer or wherever makes sense). 

 

  • Enable the “List-Unsubscribe” header in your AJO email channel configuration. This adds both a mailto and a one-click POST URL to the emails' headers (if the client supports it).
  • Recipients see an “Unsubscribe” button in Gmail, Outlook, and others. Clicking it triggers an automatic, authenticated opt-out, no manual landing page visit needed. 


2 replies

vraghav
Adobe Employee
vraghavAdobe Employee
Adobe Employee
July 21, 2025

Hi @kainoahe2 ,

 

That functionality is called List-Unsusbcribe and it can be configured as per the documentation defined here https://experienceleague.adobe.com/en/docs/journey-optimizer/using/channels/email/configure-email/list-unsubscribe 

 

You can go for Adobe Managed unsubscribe or do your custom implementation. Unsubscribes are currently supported at Identity level or per channel. 

 

Hope this helps.

    Mayank_Gandhi
    Adobe Employee
    Mayank_GandhiAdobe EmployeeAccepted solution
    Adobe Employee
    July 25, 2025

    @kainoahe2 You need to use Enable List-Unsubscribe.

    Now, Add an unsubscribe link directly in the content of your email (footer or wherever makes sense). 

     

    • Enable the “List-Unsubscribe” header in your AJO email channel configuration. This adds both a mailto and a one-click POST URL to the emails' headers (if the client supports it).
    • Recipients see an “Unsubscribe” button in Gmail, Outlook, and others. Clicking it triggers an automatic, authenticated opt-out, no manual landing page visit needed. 


      Mayank_Gandhi
      Adobe Employee
      Mayank_GandhiAdobe Employee
      Adobe Employee
      July 28, 2025

      @kainoahe2 were you able to try and test the above suggestion?

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