Are AJO Business Rule Caps Predictable? Do you use this feature?

[Caveman77]

We're currently testing the Business Rules functionality in Adobe Journey Optimizer, specifically focusing on frequency capping.

For example, we've configured a business rule to limit a customer to 1 email per week. In our test journey, we attempt to send 4 emails total—2 scheduled for this week and 2 for next week.

Our hypothesis is that AJO should enforce the cap by delivering only 1 email this week, and then 1 email next week, holding back the others accordingly. While we do see some emails being suppressed by the cap, the behavior is not consistent or predictable, which makes it difficult to understand and trust the enforcement logic. We used the experience league documentation for reference.

We submitted an inquiry to Adobe Support, but so far, we haven’t received a conclusive explanation or guidance that enables us to move forward with confidence.

This issue is currently blocking the delivery of a key business feature, and we’re reaching out to the community for additional insights.

Questions for the community:

• Are you actively using AJO Business Rule caps?

• Have you found them to behave predictably in your campaigns or test scenarios?

• Are there any nuances (e.g., evaluation timing, profile resolution, rule caching, or time zone alignment) that could affect how these caps are applied?

We’d really appreciate hearing about your experience or any tips you can share. Thanks in advance!

[_Manoj_Kumar_ · Accepted solution]

Hello @Caveman77  The AJO business rules are configured to be evaluated in UTC time zone and that is why they might not work according to your local time zone.