API Triggered Campaign and OPT Out

[user77095]

When using an API Triggered campaign, is it possible to ensure that the customer profiles that that are sent in by the 3rd party API are eligible for email/sms (i.e. have both opted in and have NOT opted out)? We have the opt-in / out data available within AEP.

The use case is, that we are helping to send out a highly personalized, one to one message to a subset of our clients but we also need to ensure that the individual is qualified to send the email/sms to based on our marketing eligibility. The data for the personalized email is coming from a group that does not use nor has access to the marketing emails eligibility data. And the data in the emails needs to be perfect and controlled which is why we do not want to load it to AEP.  

Is there a different campaign/journey construct that we should be considereing/using

[dugganab]

If you have a REST API exposed where in the marketing eligibility can be checked for each profile, you can explore the option of using custom actions in the journey context

1) Trigger an event which will invoke the journey 

2) Use custom actions to retrieve the marketing eligibility for the profile at run time (for whom the event was triggered)

3) Use custom actions response from the previous step for orchestrating the subsequent flow.

Reference - https://experienceleague.adobe.com/en/docs/journey-optimizer/using/configuration/configure-journeys/...

[user77095]

I'm looking more deeply at the custom action. It appears to require us to call the 3rd party as I'm seeing that it requires a target URL.

Is there any way to set this up as a custom API trigger, where the 3rd party will post the data to AJO and then we will execute a campaign based on their request?

[DavidKangni · Accepted solution]

Hi @user77095 

For API-triggered campaigns, choose if you want to send a marketing message (a promotional message that requires user consent) or a transactional message (non-commercial message, that can also be sent to unsubscribed profiles in specific contexts).

Thanks

[user77095]

Hi David, 

Can the API triggered marketing campaigns be used to trigger 1 to 1 messaging? Meaning send a email to a specific client ID a personalized message with their specific data fields that were passed in?

In the video, that I watched, it seemed like the marketing API was used to send messaging to the full assigned marketing audience and was not really meant for 1 to 1.

[DavidKangni]

Hi @user77095 

Unfortunately, API triggered marketing campaigns work only for audience. If you need to send 1 to 1 then I will recommend to use journey with unitary event and to add in your journey a condition to check if the profile is opt-in/opt-out and make the decision there.

Thanks,

David

[user77095]

Thank you!

[user77095]

@DavidKangni 
Can the unitary event be triggered by an API call? And can that unitary event support custom inputs like an API triggered transactions campaign can? 

I'm not seeing how we will get the custom inputs from the partner business.