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AJO Social Actions
Hi, How do we push social actions in a journey? Is this not a feature of AJO? If not, is there a workaround?
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It would depend on your use case. While AJO does not have a native "social" connection, at a minimum you can POST JSON payloads to any endpoint. So you could activate marketing that way.
Read more on using custom actions here: https://experienceleague.adobe.com/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/using-custom-actions.html?lang=en
Another alternative is using the Destinations feature that comes with AEP (RTCDP). Depending on the SKUs in the contract this may or may not be included into AJO.
But the idea here is that you can share segments on a real time frequency to social channels. Not all social channels are pre-built, but again you can configure a Destination to connect from AEP to just about anywhere.
Read more here:https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/social/overview.html?lang=en
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