AJO price drop best practice

[Michael_Soprano]

I would like to implement that scenario for a customer. I am curious if such a price-drop event is recognized:

a) internally by a platform. AEP somehow through datadisteller or other service (?) recognize that there was a change in price

b) event from an external platform which triggers event in AJO and then journey

What is your experience?

[Anuhya-Y · Accepted solution]

@Michael_Soprano 

I can think of 2 ways.

• If AJO needs to recognize the price drop, create a journey with a scheduler, followed by datasource which pulls the current price with the help of an external API, followed by a condition to check price < XYZ amount.

Data source https://experienceleague.adobe.com/en/docs/journey-optimizer/using/configuration/configure-journeys/...

• If the external system can recognize the price drop and send an event to AEP, Storing the price drop data  in a non -profile enabled dataset, using the business event in AJO, can trigger a journey.

Business event https://experienceleague.adobe.com/en/docs/journey-optimizer/using/configuration/configure-journeys/...