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AJO Email report | CTR number not matching

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Level 1

Recently we have launched our first journey with Email channel in AJO so when I see CTR its not showing proper result. Can you help with the formula which you use to calculate CTR in AJO. Src shot shared for your reference.  

Vidushi87_0-1693899899209.png

 

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1 Accepted Solution

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Correct answer by
Community Advisor

@Vidushi87, This will be formula used "Total number of clicks in a delivery compared to the number of delivered messages". You can see below total 8 sent. Out of 8 from two deliveries total of 1 unique click which is 12.5%.

SatheeskannaK_0-1693933795552.png

SatheeskannaK_1-1693933912473.png

 

 

Thanks, Sathees

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2 Replies

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Correct answer by
Community Advisor

@Vidushi87, This will be formula used "Total number of clicks in a delivery compared to the number of delivered messages". You can see below total 8 sent. Out of 8 from two deliveries total of 1 unique click which is 12.5%.

SatheeskannaK_0-1693933795552.png

SatheeskannaK_1-1693933912473.png

 

 

Thanks, Sathees

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Community Advisor

Hi @Vidushi87 

 

Formula for CTR is unique (clicks/unique opens)x100. (97/1719)X100 =5.41%

 

Thanks,

David 



David Kangni