Adobe Journey Optimizer Community Lens 6th edition is out.
SOLVED
AJO Email report | CTR number not matching
Recently we have launched our first journey with Email channel in AJO so when I see CTR its not showing proper result. Can you help with the formula which you use to calculate CTR in AJO. Src shot shared for your reference.
Topics
Topics help categorize Community content and increase your ability to discover relevant content.
1 Accepted Solution
Correct answer by
@Vidushi87, This will be formula used "Total number of clicks in a delivery compared to the number of delivered messages". You can see below total 8 sent. Out of 8 from two deliveries total of 1 unique click which is 12.5%.
Thanks, Sathees
Correct answer by
@Vidushi87, This will be formula used "Total number of clicks in a delivery compared to the number of delivered messages". You can see below total 8 sent. Out of 8 from two deliveries total of 1 unique click which is 12.5%.
Thanks, Sathees
Hi @Vidushi87
Formula for CTR is unique (clicks/unique opens)x100. (97/1719)X100 =5.41%
Thanks,
David
David Kangni
