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AJO Email report | CTR number not matching
Recently we have launched our first journey with Email channel in AJO so when I see CTR its not showing proper result. Can you help with the formula which you use to calculate CTR in AJO. Src shot shared for your reference.
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Correct answer by
@Vidushi87, This will be formula used "Total number of clicks in a delivery compared to the number of delivered messages". You can see below total 8 sent. Out of 8 from two deliveries total of 1 unique click which is 12.5%.
Thanks, Sathees
Correct answer by
@Vidushi87, This will be formula used "Total number of clicks in a delivery compared to the number of delivered messages". You can see below total 8 sent. Out of 8 from two deliveries total of 1 unique click which is 12.5%.
Thanks, Sathees
Hi @Vidushi87
Formula for CTR is unique (clicks/unique opens)x100. (97/1719)X100 =5.41%
Thanks,
David
David Kangni
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