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YashPa2
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July 10, 2024
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AJO Email A/B Test

  • July 10, 2024
  • 2 replies
  • 1028 views

Is it possible to create an A/B test within the body copy of an email within AJO? For example, if I want 50% of users to one line of copy and the remaining 50% of users a different line of copy, but want to set it up in a single email template is that possible? 

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Best answer by SatheeskannaK

@yashpa2 You have a content experiment in AJO that you can use for the A/B test.

Documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/content-experiment/content-experiment

2 replies

SatheeskannaK
Community Advisor
SatheeskannaKCommunity AdvisorAccepted solution
Community Advisor
July 10, 2024

@yashpa2 You have a content experiment in AJO that you can use for the A/B test.

Documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/content-experiment/content-experiment

Thanks, Sathees
    RussLewisAdobe
    Adobe Employee
    RussLewisAdobeAdobe Employee
    Adobe Employee
    July 10, 2024

    In addition to the documentation shared, we also released content experimentation to be accessed via both a journey and a campaign. Release notes | Adobe Journey Optimizer

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