AJO data schema compared to Marketo Engage data schema

[rmoravick]

Hello,

Ive been working with a client to create a data plan around migrating their current marketing platform to Marketo, including creating a schema for standard fields, custom fields, custom objects, and custom activities. There is now an opportunity to use AJO instead of Marketo and I was wondering if and how the data sets between AJO and Marketo differ. My understanding is AJO uses data sets with data fields organized within them that are able to be toggled on/off during selection. Is there documentation that contains a comprehensive list of the data sets and fields in AJO?

Thanks!

[SatheeskannaK · Accepted solution]

Hi @rmoravick,

Keep in mind AJO is more tailored towards B2C omnichannel customer journey orchestration when compared with Marketo predominantly used on B2B use cases. Before laying the data foundation identify the use cases that you want to execute and the data needed etc, before deciding on either Marketo or AJO.

Now dataset in AJO uses an underlying schema created to allow storing data. You can go through this documentation which will help you to understand the schema, field group, dataset, etc.

https://experienceleague.adobe.com/docs/journey-optimizer/using/data-management/datasets/get-started...

https://experienceleague.adobe.com/docs/journey-optimizer/using/data-management/gs-data.html?lang=en

[rmoravick]

Thank you for the documentation!

[Anuhya-Y]

@rmoravick 

RTCDP B2B edition would be helpful in this case. Once data available at profile level, AJO can execute journeys for the individual and account-based marketing

Check out https://experienceleague.adobe.com/docs/experience-platform/rtcdp/b2b-overview.html?lang=en

Schema info https://experienceleague.adobe.com/docs/experience-platform/rtcdp/schemas/b2b.html?lang=en

[rmoravick]

A recommendation for RTCDP is also in the works thank you!

[ishanishah]

@Anuhya-Y  Were you successful in creating RTCDP B2B Data Model along with AJO ? Do you get both a single customer view of multiple leads collapse into one profile and also able to create separate lead journeys in AJO?