AJO A/B Testing

Forum|Forum|3 years ago
August 4, 2022
3 replies
7846 views

Hi Community,

I want to know how to create a subject A/B test on AJO.

Is there an out-of-the-box activity for this?

Thanks 🙂

Journey Optimizer

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Best answer by Vikrant_Sisodia

Hi Andrea,

You can simulate A/B testing by using an orchestration condition and using a 50/50 split as shown below:

Thanks

Vik

I

IvanMi1

Adobe Employee

Hi @andreacastillom-1 we are planning to release functionality around this in the fall. We have a beta just kicking off. Please send me a direct message if you would be interested in participating in the beta.

J

justinkramp_vml

Ivan, don't see any updated documentation on this capability (A/B testing or multivariate testing for web channels) in AJO. If available can you point me towards appropriate documentation/release notes?

RussLewisAdobe

Adobe Employee

Thanks for the quick reply Russ. Specific use cases are around A/B testing web channel campaign content variations (different offer creative presented to a % split of visitors against a control to determine best engagement). This is typical within Target, and the Content Experimentation documentation you provided I looked at but it seems to only apply to Email channel.

Hi Justin,

It applies to web channel, its just that the help docs illustrate email. You can setup a campaign in AJO and select web as the activity. Then when you are on the campaign properties screen, select an experiment. You can then edit content for the variants you create and by default the first treatment A is set as your control group.