AJO A/B Testing

Forum|Forum|3 years ago
August 4, 2022
3 replies
7853 views

Hi Community,

I want to know how to create a subject A/B test on AJO.

Is there an out-of-the-box activity for this?

Thanks 🙂

Journey Optimizer

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Best answer by Vikrant_Sisodia

Hi Andrea,

You can simulate A/B testing by using an orchestration condition and using a 50/50 split as shown below:

Thanks

Vik

I

IvanMi1

Adobe Employee

Hi @andreacastillom-1 we are planning to release functionality around this in the fall. We have a beta just kicking off. Please send me a direct message if you would be interested in participating in the beta.

J

justinkramp_vml

Ivan, don't see any updated documentation on this capability (A/B testing or multivariate testing for web channels) in AJO. If available can you point me towards appropriate documentation/release notes?

J

justinkramp_vml

Hi Justin,

here is the documentation. what kind of use cases do you have?

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/web/create-web

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/campaigns/content-experiment/content-experiment#:~:text=Set%20up%20the%20Properties%20of,the%20campaign%20has%20been%20executed.

Thanks for the quick reply Russ. Specific use cases are around A/B testing web channel campaign content variations (different offer creative presented to a % split of visitors against a control to determine best engagement). This is typical within Target, and the Content Experimentation documentation you provided I looked at but it seems to only apply to Email channel.