AJO A/B Testing

Forum|Forum|3 years ago
August 4, 2022
3 replies
7846 views

Hi Community,

I want to know how to create a subject A/B test on AJO.

Is there an out-of-the-box activity for this?

Thanks 🙂

Journey Optimizer

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Best answer by Vikrant_Sisodia

Hi Andrea,

You can simulate A/B testing by using an orchestration condition and using a 50/50 split as shown below:

Thanks

Vik

I

IvanMi1

Adobe Employee

Hi @andreacastillom-1 we are planning to release functionality around this in the fall. We have a beta just kicking off. Please send me a direct message if you would be interested in participating in the beta.

J

justinkramp_vml

Ivan, don't see any updated documentation on this capability (A/B testing or multivariate testing for web channels) in AJO. If available can you point me towards appropriate documentation/release notes?