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Journey stages influencing offers

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Level 2

9/4/23

During the discovery phase of the project, our company has stated that the banners/offers proposed to an actor/customer may vary in case the customer is at a certain stage of a given customer journey (also called digital experience).

Our requirements state:

- We want to make changes on priority or eligibility in banners depending on the phase of the digital experience the customer is in.

Example: We want to promote banners Home1, Home3 and Home5 if customer is in stage

- Near real-time requirements (this disables the Query Service option)

- This could be applied to any customer experience that makes uses of the phases defined for our journeys

This enhancement request is raised to get an out of the box integrated solution covering our needs. The (updates to) journey stages should be available to be used within Offer Decisioning Engine, ready for use in offer prioritization and eligibility. This should be available out of the box, without need to build a 3rd party backend