[Release Update] Adobe Journey Optimizer January & February 2024 Release

[Sukrity_Wadhwa]

January & February 2024 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

New capabilities

• Web In-App Messaging: You can now use the new Web In-App messaging capability to display personalized content directly on websites, through modal-overlay messages. This feature enables you to engage effectively with web visitors, enhancing user interaction, retention, and conversion rates.
• Multi-channel content templates: In addition to Email, content templates are now available for the following channels: Push, In-app, SMS and Direct mail, each channel having dedicated template types. For Email, you can now select the Content type, which allows you to save the subject line as part of your email template.
  
• Deliverability Updates: Journey Optimizer now supports the DMARC authentication technology. Starting February 1st, 2024, Google and Yahoo! are requiring that you have a DMARC record for any domain you use to send email to them. Make sure that you have DMARC record set up for all the subdomains that you have delegated or are delegating to Adobe in Journey Optimizer.
• Use Case Playbooks: Leverage a catalog of industry-specific use case playbooks in Real-Time CDP and Journey Optimizer to address common use cases that you can perform using Adobe Experience Platform and Adobe Journey Optimizer. Once you have chosen the playbook that best fits your needs, you can enable it to generate the assets needed to support your use case such as journeys, messages, schemas or segments, and customize them to your schema for faster time to value

Please find the detailed information around the new capabilities and improvements here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.