[Release Update] Adobe Journey Optimizer August 2024 Release

[Sukrity_Wadhwa]

August 2024 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

New capabilities

• Improved Channel Configurations: The current channel surface capabilities have been enhanced for a consistent approach across all channels. You can now define, manage, and reuse these configurations for any of your channels, including Web, In-app messaging, or Code-based experience.
  • Channel surfaces are now renamed to Channel configurations
  • You can attach one or multiple marketing actions to enforce consent and data governance policies
  • Object level access control (OLAC) is now available for each channel configuration, allowing you to decide which of your users are allowed to create or use specific configurations
  • For some channels, you can create channel configurations that target multiple platforms. An example here would be an In-app messaging channel configuration that can target a web page, an iOS app and an Android app.
• Marketo Engage Custom Action: You can now integrate Adobe Journey Optimizer with Adobe Marketo Engage to build your B2B use cases. From a journey, a new custom action allows you to ingest data into Marketo.
• Variables in Content Fragments: Fragment global variables enhance the existing fragment functionality to improve efficiency for content reusability & scripting use cases. Fragments can now use input variables and create output variables usable in campaign and journey content. 
• IP Warmup Workflow: If you are sending email on a brand new IP address, you can now easily perform IP warmup workflows directly from the user interface. Adobe Journey Optimizer offers a standardized and efficient way to warm up your IP addresses that follows the best practices for optimal deliverability.

Please find the detailed information around the new capabilities and improvements here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.