AJO B2B - Use Case

[Silvio6]

Hi team, I'd like to know if there's a successful use case for an AJO B2B journey and buying groups. Official doc does not show any use case and I'd like to understand better how can I leverage the journeys in B2B for specific Buying Groups. Thanks.

[Gokul_Agiwal]

Hi @Silvio6 

If you're part of Adobe Solution Partner portal, there is event scheduled on Oct 29, which to learn more about our Go-To-Market strategy, product capabilities, how we are positioning AJO B2B to our joint customers, and the business issues and use cases for AJO B2B. 

https://adobejourneyoptimizerb2b-oct24.solutionpartners.adobeevents.com/ 

[Sukrity_Wadhwa]

Hi @Silvio6,

For AJO B2B-related questions, I would recommend you to post in Marketo Engage Community: https://nation.marketo.com/

This would ensure that your query reaches the right audience and experts.

[MatthewLe16]

Hi Sukrity (& Adobe team) 

I'd like to know if there's a successful use case on all the data points and potential variables to consider in building buying groups in AJO B2B. How this may have been mapped out in a brief would be ideal.

Specially, what are the data points to consider across all scenarios when combining the individual components for Buying Groups:                                                                                                                                  

• Solution Interest: The specific product, service, or group of products/services that the buying group is considering purchasing.
• Account Audience: A targeted list of accounts and the business professionals associated with them, forming the potential pool for the buying group.
• Role Templates: Predetermined roles and responsibilities that are assigned to the members of the buying group by the customer (your organization). These roles could include titles like Decision Maker, Influencer, Practitioner, etc.

Thank you,

Matt 

[Sukrity_Wadhwa]

Hi @MatthewLe16,

Thank you for sharing your detailed question. As mentioned above, this community is focused on Adobe Journey Optimizer B2C use cases. For AJO B2B-specific queries, I recommend you to post in Marketo Engage Community: https://nation.marketo.com/

Posting there will connect you with the right experts and resources for B2B journeys. You can also leverage 

Appreciate your understanding and support in keeping discussions aligned with the community’s focus.