Adobe Summit 2024 | Adobe Journey Optimizer Session - Power of AI in Adobe Real-Time CDP

[Sukrity_Wadhwa]

Summit 2024 Registration URL: https://summit.adobe.com

Session: Power of AI in Adobe Real-Time CDP

The way you use AI and machine learning in your marketing practice is far from a nice-to-have — it's a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable approach to power personalized customer interactions. Learn how Adobe Experience Platform and embedded AI capabilities in Adobe Real-Time CDP, Customer Journey Analytics, and Journey Optimizer connect the dots between the other products in your Adobe marketing stack and beyond, amplifying the efforts of your marketing and IT teams and leading to a more efficient delivery of winning customer experiences.

Join us to learn about:

• How to leverage AI with your segmentation strategy, improving marketing campaigns, and driving ROI    
• Building powerful propensity models to understand what your customer is likely to do next 
• Drilling down into customer intelligence insights to inform your segmentation strategy with precision

Session Schedule

Thursday, Mar 28 | 1:00 PM - 2:00 PM PDT

Speaker(s)

• Michael Broom, Technical Consultant, Adobe

Q&A

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