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Adobe Summit 2024 | Adobe Journey Optimizer Lab - Unified Customer Profiles: From Implementation to Insights and Engagement



Summit 2024 Registration: https://summit.adobe.com

Hands-on Lab: Unified Customer Profiles: From Implementation to Insights and Engagement

In today’s hyper-competitive digital landscape, businesses are seeking innovative ways to harness the power of data for better personalized experiences. In this hands-on lab, learn how to accelerate implementations of Adobe Real-Time CDP, Customer Journey Analytics, and Journey Optimizer through unified customer profiles. Get the data you need to better understand your customers and prospects.

Key takeaways:

  • Drive personalized insights and engagement through unified customer profiles
  • Explore the data strategy, data ingestion, and Real-Time Customer Profile hydration needed for key insights to increase ROI
  • Learn to manage data through cleansing and restructuring, with best practices for ingestion in the Real-Time Customer Profile

Session Schedule

Tuesday, Mar 26 | 4:30 PM - 6:00 PM PDT


  • Sameeksha Arora, Product Manager, Adobe
  • Saurabh Mahapatra, Sr. Manager, Experience Platform, Adobe

Full Schedule

Check Here


Please use this thread to ask questions related to this lab.

Sukrity Wadhwa

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