Session: Innovations in Customer Engagement and Personalized Journeys
Why is it that personalization frustrates so many brands to the point of abandonment? And why is it that most consumers feel that brands don’t know how to meaningfully engage with them across their journeys? The challenge comes down to a few basics: the ability to pay attention to real-time signals that consumers are sending; anticipating rather than reacting to create the next best experience; and connecting and optimizing experiences across interaction channels to deliver truly personalized end-to-end journeys. Join customer journey product and go-to-market experts Roger Woods and Kevin Lindsay, as they unravel these basics.
In this session, we:
Examine consumer trends that are driving change and increasing pressure on brands
Explore the top engagement use cases that are ripe for reimagination
Demonstrate how Adobe Journey Optimizer enables right-time personalized engagement
Roger Woods, Sr. Director, Product Management & Strategy, Adobe
Kevin Lindsay, Director of Product Marketing, Adobe