Adobe Journey Agent is now available in Adobe Journey Optimizer solutions

With Adobe Journey Agent, Adobe brings clarity to complexity by helping every marketer deliver smarter, more seamless experiences at scale even as demands continue to rise.

Included in both Adobe Journey Optimizer and the B2B Edition, Journey Agent streamlines the design, launch, and optimization of marketing journeys so that tasks that once took hours can now be accomplished in minutes. Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent acts as an intelligent subject matter expert (SME) alongside the marketer. The agent can generate journeys from prompts, analyze journey conflicts and drop-offs, then make recommendations for improvements, therefore allowing marketers to prioritize creativity and strategy over task completion.

Key features:

• Text-to-journey creation: Marketers will soon be able to build multi-step journeys from natural language prompts.
• Conversational insights: Receive instant answers to operational-related questions.
• Anomaly detection: Automatically spot drop-offs and conflicts.
• Proactive optimization: Soon, get upcoming alerts for overlaps, timing issues, and journey enhancements.

Explore how it works:

• See Journey Agent in action with this overview tutorial.
• Dive deeper into features, sample prompts, and use cases in the Journey Agent documentation.

Ready to learn more?

Explore how Journey Agent helps B2C marketers.

Explore how Journey Agent helps B2B marketers.