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SOLVED

What are the SEO impacts with DTM

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Level 1

We are serving DTM in the <head> tag (served via AEM) in both mobile and desktop. Our SEO agency says moving the tag would help improve both page speed and SEO. What research or best practices are there on DTM regarding the impact to SEO and page speed?

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Level 10

Hi , 

Please refer the the following links on information on DTM's impact on the Page performance. As far as our understanding , DTM doesn't have any impact on the page SEO

https://marketing.adobe.com/resources/help/en_US/dtm/wp_page_load_speed.html

https://blogs.adobe.com/digitalmarketing/analytics/truth-tag-management-page-performance/

Thanks & Regards

Parit Mittal

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Avatar

Correct answer by
Level 10

Hi , 

Please refer the the following links on information on DTM's impact on the Page performance. As far as our understanding , DTM doesn't have any impact on the page SEO

https://marketing.adobe.com/resources/help/en_US/dtm/wp_page_load_speed.html

https://blogs.adobe.com/digitalmarketing/analytics/truth-tag-management-page-performance/

Thanks & Regards

Parit Mittal