We are serving DTM in the <head> tag (served via AEM) in both mobile and desktop. Our SEO agency says moving the tag would help improve both page speed and SEO. What research or best practices are there on DTM regarding the impact to SEO and page speed?
Hi ,
Please refer the the following links on information on DTM's impact on the Page performance. As far as our understanding , DTM doesn't have any impact on the page SEO
https://marketing.adobe.com/resources/help/en_US/dtm/wp_page_load_speed.html
https://blogs.adobe.com/digitalmarketing/analytics/truth-tag-management-page-performance/
Thanks & Regards
Parit Mittal
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