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What are the different 3rd party tools supported by DTM & how to implement them through DTM?
What are the different 3rd party tools supported by DTM & how to implement them through DTM?
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Any third-party tag can be deployed through dynamic tag management. Our top-down, rules-driven approach leverages those third-party tags as fuel for power digital marketing use cases. Dynamic Tag Management can tame your tags. Here's just a sample of what it can handle:
Web Analytics
Adobe SiteCatalyst
Google Analytics
CoreMetrics
KISSMetrics
Clicky
Mint
Yahoo Web Analytics
AT Internet
IndexTools
comScore
etc.
Testing and Optimization Platforms
Test&Target
Google Website Optimizer
Optimizely
Marketo
WebTrends Optimize
et al...
Voice of Customer / Other
OpinionLab
ForeSee
4Q Survey
Crazy Egg
Live Person
more...
Also, please see the following link for information on implementing third party tags through DTM.
https://marketing.adobe.com/resources/help/en_US/dtm/t_third_party_tags.html
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