Purchase Event, Serialization and purchaseID in DTM | Community
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jeff_bloomer
Community Advisor and Adobe Champion
jeff_bloomerCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
October 26, 2017
Solved

Purchase Event, Serialization and purchaseID in DTM

  • October 26, 2017
  • 2 replies
  • 3444 views

Something I've found to be a little less than intuitive, and even less documented, is how to properly fire the purchase event in DTM to get proper serialization.  The UI in DTM allows you to fire the purchase event, but my question is this: How do I ensure the event is serialized in the same way it would be in a traditional JavaScript call?  In other words, in JavaScript, I would fire the s.purchase event and then fire s.purchaseID=orderID.

My assumption is that if I were to serialize the purchase event in the DTM User Interface with %orderID% would not result in s.purchaseID receiving the same value.  Is that correct?  I know someone out there has done this before, it's just a matter of implementing the proper process.

Thanks in advance!

Jeff

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Best answer by Kaushalendra

Hi Jeff,

Your understanding is absolutely correct. If you use Data Element to serialize the purchase event, it won't update the purchaseID variable. Also, there is no field to populate the s.purchaseID in DTM tools/rules.

Hence, to set s.purchaseID you would have to rely on script statement as mentioned below:

s.purchaseID = _satellite.getVar("orderID")

You would need to have this statement under "Custom Page Code" of Adobe Analytics section in the rule preferable in the one which populates the purchase event.

2 replies

Kaushalendra
Adobe Employee
KaushalendraAdobe EmployeeAccepted solution
Adobe Employee
October 27, 2017

Hi Jeff,

Your understanding is absolutely correct. If you use Data Element to serialize the purchase event, it won't update the purchaseID variable. Also, there is no field to populate the s.purchaseID in DTM tools/rules.

Hence, to set s.purchaseID you would have to rely on script statement as mentioned below:

s.purchaseID = _satellite.getVar("orderID")

You would need to have this statement under "Custom Page Code" of Adobe Analytics section in the rule preferable in the one which populates the purchase event.

    jeff_bloomer
    Community Advisor and Adobe Champion
    jeff_bloomerCommunity Advisor and Adobe ChampionAuthor
    Community Advisor and Adobe Champion
    October 27, 2017

    Much appreciated.  Meanwhile, it would be extremely helpful if this information were provided in the Help documentation for DTM implementation.  I spent quite a while looking to make sure I wasn't missing anything before posting to the forum.

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