Paid search attributed to Referring domain

[Pranithakat]

Below is how we have setup Marketing Channel processing rules. Due to some limitations we didn't setup Internal URL filters in the report suite. Currently on first hit with paid campaign code in URL attribution is working fine, but on next hits it is always being attributed to Referring domain. As shown in screenshots below, even though paid search is on top in the funnel which is it attributing to Referring domain when tracking code still persists ? How can we resolve this issue?

[yuhuisg · Accepted solution]

Adobe Analytics is working as expected.

• Marketing Channels are evaluated per hit.
• Tracking Codes are like eVars, so they have a persistence. The default is "Week".
• Referrals (and Referring Domains) are set on the first hit of a visit.

When you understand the differences between how these 3 traffic source-related dimensions are set, then you can understand what your report table is showing.

See this related post: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/marketing-channel-instanc...