Mobile App Acquisition and Campaign Codes

[nicke32876336]

Hello

We are running a campaign where we are sending emails to users on mobile devices who have our app installed. The link launches the app.  

We want to track the long term success of this by using campaign codes on the link, how do I set this up for mobile apps? We have the latest Adobe Analytics SDK installed. I would like to see traffic volume under tracking codes in the reporting interface.

Many thanks

[taciac]

Hi Nick,

You can track campaigns with App Acquisition. It is a two part implementation process. There is a piece that needs to be added to the SDK and then the links need to be set up in Adobe Mobile Services. 

Instructions for adding the pieces to the code is available here: 

iOS: https://marketing.adobe.com/resources/help/en_US/mobile/ios/acquisition.html

Android: https://marketing.adobe.com/resources/help/en_US/mobile/android/acquisition.html

Once it's implemented in the code instructions for how to set up the links in the interface is available here: https://marketing.adobe.com/resources/help/en_US/mobile/acquisition_main.html

Let me know if you have any additional questions.

- Tacia

[nicke32876336]

Hi Tacia

Isn't this just for downloads? I also want to track users if they already have the app and click on a marketing campaign...

Thanks

[taciac · Accepted solution]

Nick Edwards wrote...

Hi Tacia

Isn't this just for downloads? I also want to track users if they already have the app and click on a marketing campaign...

Thanks

For instances where the users wouldn't download the app you can append information to the url that opens the application. When the application opens from the url, you could then break down the url and use the information from it within the app i.e. pass it into a variable.