Hi Daniel,
If you are an Adobe Analytics Premium customer, dynamic tag management lets you take advantage of advanced features and additional eVars and events.
The following table displays the number of eVars and events available in each Analytics account type:
| | Adobe Analytics (Point Product) | Adobe Analytics (Standard) | Adobe Analytics Premium |
|---|
| eVars | 75 | 100 | 250 |
| Events | 100 | 1,000 | 1,000 |
You add the Adobe Analytics Premium tool using dynamic tag management the same way you add Adobe Analytics (Standard). In order to get the Analytics Premium functionality (if applicable), you must do the following:
- Use the Automatic configuration method (explained here).
- Use the Marketing Cloud or Web Services authentication method (explained here).
There is no "switch" to enable Analytics Premium functionality. Verification is done behind the scenes by API checks via the automatic configuration. The additional eVars are added to the UI if the account is authenticated as an Analytics Premium customer.
Best regards.
Alexis Cazes.
Senior Technical Support Engineer