Where should I create an Audience?

[jantzen_b]

I'm starting to work with Experience Cloud audiences (formerly Marketing Cloud audiences). How do I know where I should create each audience? Is there a knowledge base article or help doc that can guide me in where I should be creating the audience based on my business requirements?

[jantzen_b · Accepted solution]

You can use the following knowledge base article to help you in your decision making when creating audiences to share with the Adobe Experience Cloud.

Audience Creation Options