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richardlee-1
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March 16, 2021
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Why do docs suggest Manual allocation better for characterizing performance?

  • March 16, 2021
  • 1 reply
  • 808 views

Hi guys
Keen to use auto-allocate to test a new feature on one of our critical metrics however docs suggest Manual allocation is better for 'characterizing performance' but I cant understand why can someone elaborate?

https://experienceleague.adobe.com/docs/target/using/activities/auto-allocate/automated-traffic-allocation.html?lang=en#section_3F73B0818A634E4AAAA60A37B502BFF9

Cheers

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    Best answer by Jason_Hickey

    @richardlee-1 the easiest way to describe it is do you just care that B is better than A or do you care precisely how much better B is than A as well as the other experience variations?   Auto-Allocate will find the winner and start shifting traffic over faster.

     

    This white paper explains in depth: http://wwwimages.adobe.com/content/dam/acom/en/marketing-cloud/target/pdf/54658.en.target.whitepaper.automation-10.27.pdf

     

     

    1 reply

    J
    Adobe Employee
    Jason_HickeyAdobe EmployeeAccepted solution
    Adobe Employee
    March 17, 2021

    @richardlee-1 the easiest way to describe it is do you just care that B is better than A or do you care precisely how much better B is than A as well as the other experience variations?   Auto-Allocate will find the winner and start shifting traffic over faster.

     

    This white paper explains in depth: http://wwwimages.adobe.com/content/dam/acom/en/marketing-cloud/target/pdf/54658.en.target.whitepaper.automation-10.27.pdf

     

     

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