Why can I “use an analytics metric” as a primary goal in an A/B Test, but not in a multivariate test? | Community
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albertos7776938
May 24, 2018
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Why can I “use an analytics metric” as a primary goal in an A/B Test, but not in a multivariate test?

  • May 24, 2018
  • 2 replies
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I am having trouble setting up the "goals and settings" tab in Adobe Target. I attempting an MVT test, however I am unable to get the "goal metric" portion set up correctly. On a typical A/B test, I am able to select two options under "what do you want to measure with this activity"; "Conversion" and "Use an Analytics metric".

On the MVT test I am trying to set up, I only am able to choose "conversion" as an option. For some reason the option for "Use an Analytics metric" does not show up in the dropdown. I would like to know if it's possible to set that up? If so, how can I enable the option?

I am using Adobe Analytics as a "Reporting Source" on both the A/B and Multivariate tests.

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    Best answer by rylanf64738321

    Multivariate test (MVT) are compatible with A4T but require an mbox-based goal metric.
    Take a look at the "Supported Activity Types" section (see below or the following link): Adobe Analytics as the Reporting Source for Adobe Target (A4T)

    Activity TypesA4T Compatible?Notes, if applicable

    Multivariate test (MVT)

    Yes

    Requires mbox-based goal metric goal to get the Element Contribution report.

    The Element Contribution Report does not currently support Analytics metrics.

    As a side note: At this year's Adobe Summit it was communicated that they are looking to expand A4T support for activity types but no firm confirmation/timeline was specified.

    - Rylan

    2 replies

    R
    rylanf64738321Accepted solution
    Level 2
    May 24, 2018

    Multivariate test (MVT) are compatible with A4T but require an mbox-based goal metric.
    Take a look at the "Supported Activity Types" section (see below or the following link): Adobe Analytics as the Reporting Source for Adobe Target (A4T)

    Activity TypesA4T Compatible?Notes, if applicable

    Multivariate test (MVT)

    Yes

    Requires mbox-based goal metric goal to get the Element Contribution report.

    The Element Contribution Report does not currently support Analytics metrics.

    As a side note: At this year's Adobe Summit it was communicated that they are looking to expand A4T support for activity types but no firm confirmation/timeline was specified.

    - Rylan

      A
      albertos7776938Author
      May 24, 2018

      That's disappointing to hear, but i appreciate your follow up Rylan. I hope they are able to make this change soon.

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