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What is a 'Copy' in terms of Adobe Target?

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Community Advisor

Multiple Adobe Target documentation refer to "Copy", requesting some guidance to understand what is it and its purpose?

 

Example: [1] says:

  • Reduce clutter, friction, and blur with Simplified Copy.
  • Use bulleted copy blocks.
  • Ensure your copy follows a clear, sequential thought process.
 

Aanchal Sikka

1 Accepted Solution

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Correct answer by
Employee Advisor

"Copy" is content/text that is primarily used for advertising/marketing 

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Correct answer by
Employee Advisor

"Copy" is content/text that is primarily used for advertising/marketing