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renatoz28
Level 2
December 27, 2021
Solved

What happen after a user converts in an AB test

  • December 27, 2021
  • 1 reply
  • 1126 views

Hi, 

 

This may be really easy, but I want to be sure of this question. I have configured an A/B test and I would like to know if, after a user converts, they could see the experiment again. If they can see it again, how can I configure the test in order to not show the experiment after they converts?

 

Thanks a lot 

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Best answer by Kishore_Reddy

Great use case!

 

You may run the A/B test over an Audience Segment (instead of all visitors) which has an exclusion to folks who have already converted, this could be done by various dimensions or events that your company could already be using to find converted visitors.

 

This way, incrementally, a converted visitor will be excluded from the audience segment and thereby from the A/B test.

1 reply

Kishore_Reddy
Community Advisor
Kishore_ReddyCommunity AdvisorAccepted solution
Community Advisor
December 29, 2021

Great use case!

 

You may run the A/B test over an Audience Segment (instead of all visitors) which has an exclusion to folks who have already converted, this could be done by various dimensions or events that your company could already be using to find converted visitors.

 

This way, incrementally, a converted visitor will be excluded from the audience segment and thereby from the A/B test.

renatoz28
renatoz28Author
Level 2
December 29, 2021

thanks! thanks a good way to do it 🙂 

Kishore_Reddy
Community Advisor
Community Advisor
January 10, 2022

You're welcome! 😎