Using an Auto-target test on a product page - will it impact SEO?

[LewisCl3]

Hi there,
I'm looking to run an auto-target test on a product landing page and wanted to check -  could this have any impact on SEO?
Thanks in advance!

[Matthew_Ravlich_ACG · Accepted solution]

Hi @LewisCl3,

Great question! Running an Auto-Target test on your product landing page generally should not have a negative impact on SEO, provided certain best practices are followed. Adobe Target aligns with Google’s guidelines for testing, and Google itself encourages testing as long as proper steps are taken.

You can find more details on Adobe’s approach to SEO-friendly testing here: How Adobe Target Works (Adobe Experience League)

I hope that helps!

Matt Ravlich | ACG Digital