Three personalization activities with banner updates in the same section

Hi @prasanthv ,

Can you elaborate on the use case. Do you have 3 activities that is updating the same banner? Does all 3 activities use the same targeting/segment?

@prasanthv 

When running multiple personalization activities that update the same banner section (and some also update other sections), it's important to manage how and when each activity qualifies and executes. Here are a few ways to handle this:

1. Make Audiences Mutually Exclusive
   If your audience definitions have overlapping rules, and you want only one experience to qualify per visitor, consider updating the audience conditions to make them mutually exclusive. This ensures that a visitor only qualifies for one activity at a time and avoids conflicts between overlapping activities.
2. Use a Single Activity with Multiple Experiences
   Another approach is to consolidate all your experiences into a single Experience Targeting (XT) activity. Define all the experiences within one activity and set their order as needed. This guarantees that only one experience is shown to a user, even if they meet multiple criteria.
3. Set Priority in Goals & Settings
   If you need to keep the activities separate, you can control which one takes precedence by setting their priority under the "Goals & Settings" section. Priorities can be set from 0 (lowest) to 999 (highest), or using labels like Low, Medium, and High. When multiple activities target the same section, the one with the highest priority will be shown.

Hope this helps answer your query! Feel free to reach out if you have any more questions or need clarification.

Hi @prasanthv ,

When you're running multiple Adobe Target activities that affect the same section of a page, especially with overlapping or conflicting changes, you need to handle priority, scope, and potential collisions carefully to ensure a smooth user experience.

Adobe Target will not automatically sequence or merge activities affecting the same DOM element — only one wins, depending on settings.

Use Mutually Exclusive Audiences

If each activity targets a different audience, you can:

• Keep all three activities live.

• Ensure no overlap in audiences using strict segmentation.

Use an Experience Targeting (XT) activity

If the logic is strictly audience-based and you want to show different banners to different groups:

• Combine the three into one XT activity.

• Create three experiences, one for each banner logic.

• Each experience can also control different page sections.

Use Single Activity with Multiple Experiences (A/B or Auto-Target)

If it's an A/B or Auto-Target test:

• Combine all changes into one activity.

• Define multiple experiences, each containing its version of both the banner and the other section updates.

If you must run multiple activities:

You must:

• Set priorities: Higher priority activities win when overlaps happen.

• Split changes into non-overlapping selectors: E.g., Activity A targets .banner-wrapper, Activity B targets .cta-box.

• In cases where two activities touch the same DOM element, only the highest priority one wins (the lower ones won't apply).

To set priority:

• Go to Target > Activities > Edit Activity

• Under Targeting > Activity Priority, set the appropriate level