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SOLVED

Test cookie expiration

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Level 1

   I have ran an A/A test to validate the configuration and this seem to be working.  I have shut off the campaign and archived it.

I am however still seeing visit and revenue data collection within Adobe analytics for this campaign.  I want to make sure these visitors are no being assigned to new campaigns.

Please advise.

1 Accepted Solution

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Correct answer by
Employee

Hi Matt,

This is an expected behavior while using A4T, If a user is a part of an activity using A4T then the value of the activity will be associated with the visitor till the expiration of the eVar(90 days). As a result the activity would continue to get page views, visits and so forth even after it has been deactivated fro some time. Having said that post the activity has been deactivated the user should not see content from the activity and more relevant metric to check this would be impressions.

Hope that helps.

Thanks

Raag

View solution in original post

1 Reply

Avatar

Correct answer by
Employee

Hi Matt,

This is an expected behavior while using A4T, If a user is a part of an activity using A4T then the value of the activity will be associated with the visitor till the expiration of the eVar(90 days). As a result the activity would continue to get page views, visits and so forth even after it has been deactivated fro some time. Having said that post the activity has been deactivated the user should not see content from the activity and more relevant metric to check this would be impressions.

Hope that helps.

Thanks

Raag