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InèsHe
Level 2
December 12, 2024
Solved

Target data into GA4 by Tealium

  • December 12, 2024
  • 2 replies
  • 1142 views

Hello, how could integrate target data into GA4 by tealium ?

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    Best answer by pradnya_balvir

    Hi @inèshe ,

     

    To send Adobe Target data into Google Analytics 4 (GA4) using Tealium, you need to configure a Tealium tag to capture relevant Adobe Target data from the data layer, map those variables to the appropriate custom dimensions and metrics in GA4, and then send the data as events to your GA4 property through the Tealium GA4 connector; essentially, you'll use Tealium as the intermediary to collect Target data and send it to GA4 in a structured format.

    2 replies

    pradnya_balvir
    Community Advisor
    pradnya_balvirCommunity AdvisorAccepted solution
    Community Advisor
    December 12, 2024

    Hi @inèshe ,

     

    To send Adobe Target data into Google Analytics 4 (GA4) using Tealium, you need to configure a Tealium tag to capture relevant Adobe Target data from the data layer, map those variables to the appropriate custom dimensions and metrics in GA4, and then send the data as events to your GA4 property through the Tealium GA4 connector; essentially, you'll use Tealium as the intermediary to collect Target data and send it to GA4 in a structured format.

      I
      InèsHeAuthor
      Level 2
      December 12, 2024

      Hi @pradnya_balvir ,
      Thanks for your answer.

      So this type of dataLayer could work ? : 

      window.dataLayer.push({
      event: "targetExperience",
      experienceName: "Test A/B Homepage",
      variant: "B",  
      experienceId: "exp_001",  
      userId: "12345", // ID utilisateur (si disponible)
      sessionId: "sess_abc123", 
      pageUrl: window.location.href,
      Title: document.title,  
      timestamp: new Date().toISOString(), 
      platform: "web",  
      }
      });

        Gaureshk_Kodag
        Adobe Employee
        Gaureshk_KodagAdobe Employee
        Adobe Employee
        January 1, 2025

        @inèshe , Yes it should work!

          Gaureshk_Kodag
          Adobe Employee
          Gaureshk_KodagAdobe Employee
          Adobe Employee
          January 1, 2025

          Hi @inèshe , In addition to @pradnya_balvir , comment - to make target data available to the Tealium you can make use of Adobe Target response tokens.

          Code for Adobe Target Web SDK - 

           

          Code forAdobe Target at.JS - 

           

           

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