Sharing the segment data from Google analytics 4 to Adobe Target for Personalization ( Specially API level) | Community
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Gokul_Agiwal
Community Advisor
Community Advisor
November 27, 2023
Solved

Sharing the segment data from Google analytics 4 to Adobe Target for Personalization ( Specially API level)

  • November 27, 2023
  • 3 replies
  • 1388 views

Hello Team, 

In my current assignment, my client using Google analytics 4 and Adobe Target. 

For now, we're sharing the the Google Analytics 4 segment data in adobe Target using Customer Attribute functionality however seems this is not feasible solution going forward - as lot of manual steps involved. 

 

So, we're thinking on to go with API solution. Just to check, has anyone implemented this use case,  I came across the Bulk Profile update API in Adobe Target. Any sample example or steps would be helpful .

 

Thanks,

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Best answer by alexbishop

Perhaps this API doc would be useful, if you haven't seen it already; it includes all the details around how to structure the API request/file contents etc

3 replies

alexbishop
Adobe Employee
alexbishopAdobe EmployeeAccepted solution
Adobe Employee
November 28, 2023

Perhaps this API doc would be useful, if you haven't seen it already; it includes all the details around how to structure the API request/file contents etc

Michael_Soprano
Level 10
April 22, 2025

@gokul_agiwal do you think is it possible to share segment from GA4 to AT through tags?

<head>

<GA4 tag>

 

<Data Collection>

</head>

 

Then Data Collection would send this to Target and we are able to personalize thanks to Profile Scripts?

Michael_Soprano
Level 10
April 23, 2025

@gokul_agiwal on the other hand, how you match profiles between AT and GA4?