We are trying to increase the accuracy of our conversion reporting for Adobe Target tests and experiences.
Does target allow us to tag a specific action on the site and send it as a conversion to adobe target? When a user clicks a phone number or submits a particular form or takes a particular action we would like to trigger something that logs as a conversion. Right now we're very limited with the built-in options for conversions. Thank you!
hi @briangpop - you can achieve your objective in 2 ways:
1. Using Adobe Target as reporting source:
1. A) You should trigger trackEvent() method (https://developer.adobe.com/target/implement/client-side/atjs/atjs-functions/adobe-target-trackevent/) when a specific action/event happens.
1.B) You should pass some specific parameters in which can be be used to build audiences.
1.C) Use these audiences to define Conversion based metrics under Goals & Settings step:
2. Using Adobe Analytics as reporting source: If you are able to track the events/actions using Adobe Analytics then you can simply use A4T (Analytics For Target)
hi @briangpop - you can achieve your objective in 2 ways:
1. Using Adobe Target as reporting source:
1. A) You should trigger trackEvent() method (https://developer.adobe.com/target/implement/client-side/atjs/atjs-functions/adobe-target-trackevent/) when a specific action/event happens.
1.B) You should pass some specific parameters in which can be be used to build audiences.
1.C) Use these audiences to define Conversion based metrics under Goals & Settings step:
2. Using Adobe Analytics as reporting source: If you are able to track the events/actions using Adobe Analytics then you can simply use A4T (Analytics For Target)
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