We are trying to increase the accuracy of our conversion reporting for Adobe Target tests and experiences.
Does target allow us to tag a specific action on the site and send it as a conversion to adobe target? When a user clicks a phone number or submits a particular form or takes a particular action we would like to trigger something that logs as a conversion. Right now we're very limited with the built-in options for conversions. Thank you!
hi @BrianGPOP - you can achieve your objective in 2 ways:
1. Using Adobe Target as reporting source:
1. A) You should trigger trackEvent() method (https://developer.adobe.com/target/implement/client-side/atjs/atjs-functions/adobe-target-trackevent...) when a specific action/event happens.
1.B) You should pass some specific parameters in which can be be used to build audiences.
1.C) Use these audiences to define Conversion based metrics under Goals & Settings step:
2. Using Adobe Analytics as reporting source: If you are able to track the events/actions using Adobe Analytics then you can simply use A4T (Analytics For Target)
Thanks @Rajneesh_Gautam_ This sounds like the right path. We are using Adobe Target as a reporting source.
Based on your explanation, the trackEvent() method allows us to put a user into an audience. We can then measure how many users were added to an audience but won't be able to tell how many times the specific action was tracked. Is that correct? If a single user takes multiple actions, we want to count all the actions. Does this method allow us to track every action?
When configuring the goal in Target should I choose**any mbox** or a different value?
You can count indirectly via ProfileScripts. For example, you can count how many users have clicked between 0-10 times, how many between 10-50 times, and so on. Maybe this will help.