Registering Activity qualification event in Analytics

Question

Hello,I've been using s.tl to capture CTA clicks (of personalized content) on my website.When I use the same to capture the user's qualification for, say, an A/B test, it is being perceived as a bounce by Analytics, since s.tl calls are seen as hits (i.e. link clicks).For example: User qualifies for an A/B test's audience. Within this test's control & alternate experiences, I have Custom code blocks to fire s.tl call with, say eVar27: "ab-test-qualified" during the start of page load.Does A.Analytics support this use case?If so, what would be the right way to capture this?TLDR; We want to look at the number of visitors qualified for Target Activities in the Analytics reporting suite.

Gokul_Agiwal · Accepted Answer

@bsampathkumar

You can make a use of Custom events instead of s.tl calls from Adobe analytics for your use case.

Custom Events to track user interactions that do not generate a page view.
You can create a Custom Event (e.g., "ab-test-qualified") and trigger it when the user qualifies for the A/B test, instead of using an s.tl call.
This will ensure that the qualification event is recorded in Adobe Analytics without being perceived as a bounce.

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