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kfreckups
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January 25, 2018
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Prioritizing activities that overlap in audience and page

  • January 25, 2018
  • 1 reply
  • 1626 views

Hello, I'm new to Adobe Target, so this may be a basic question.

If I have multiple activities set up to deliver content on the same page to the same audience, can I control when a user sees one activity as opposed to another?

For example, say I have activity 1 and activity 2 with overlapping audiences that deliver content to the same page. Can I set a rule that says that if a user has never visited the page before he will see activity 1? After the visitor sees activity 1 three times, then he will see activity 2 going forward?

Assuming this is possible, does this go against best practices? Should collisions be avoided as a general rule?

Thanks,

Keith

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    Best answer by Justine_Lee_at_Adobe

    > Can I set a rule that says that if a user has never visited the page before he will see activity 1?

    Yes, there is a "new visitor" attribute you can use to create an audience to apply to "activity 1" that limits it only to new visitors

    > After the visitor sees activity 1 three times, then he will see activity 2 going forward?

    Yes - use profile scripts to keep track

     

    You can use the priorities to determine which experience will be shown to a visitor in the case that a visitor qualifies for 2 different Activities.

    Here's the documentation - https://experienceleague.adobe.com/docs/target/using/activities/priority.html?lang=en

     

    Consider this carefully when designing your testing and personalization strategy. 

    1. Avoid having multiple activities with same success metric or conversions on the same page - you'll cannibalize the traffic and confuse your results. Therefore, run them synchronously as much as possible.

    2. If you must run multiple activities on the same page, you can use profile scripts / attributes to randomly place people into different "buckets" so that they do not overlap.

     

    Definitely nuanced and particular to your testing/personalization strategy, so seek further advice from your consulting expert!

    1 reply

    Justine_Lee_at_Adobe
    Adobe Employee
    Justine_Lee_at_AdobeAdobe EmployeeAccepted solution
    Adobe Employee
    June 29, 2022

    > Can I set a rule that says that if a user has never visited the page before he will see activity 1?

    Yes, there is a "new visitor" attribute you can use to create an audience to apply to "activity 1" that limits it only to new visitors

    > After the visitor sees activity 1 three times, then he will see activity 2 going forward?

    Yes - use profile scripts to keep track

     

    You can use the priorities to determine which experience will be shown to a visitor in the case that a visitor qualifies for 2 different Activities.

    Here's the documentation - https://experienceleague.adobe.com/docs/target/using/activities/priority.html?lang=en

     

    Consider this carefully when designing your testing and personalization strategy. 

    1. Avoid having multiple activities with same success metric or conversions on the same page - you'll cannibalize the traffic and confuse your results. Therefore, run them synchronously as much as possible.

    2. If you must run multiple activities on the same page, you can use profile scripts / attributes to randomly place people into different "buckets" so that they do not overlap.

     

    Definitely nuanced and particular to your testing/personalization strategy, so seek further advice from your consulting expert!

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