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lirane74479311
lirane74479311
Level 2
February 27, 2018
Solved

Personalization on product scaffolding

  • February 27, 2018
  • 2 replies
  • 1812 views

Hi,

using AEM and commerce pack - I have a field on the product scaffolding called "Rank". i would like to have different ranks per different segmens.

is such thing possible?

For example - iPhone X is ranked 1 for segment "Apple Lovers" and Samsung Note8 is ranked 2 for the same segment.

iPhone X is ranked 2 for "Samsung Lovers"  and 1 for "Apple Lovers"

Thanks in advance

Liran

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    Best answer by siddharthjainPM

    One of the ways may be to use multiple XT activities with different priorities then you can push targeted content to targeted segments So

    For Apple Lovers,

    XT Activity 1 at higher priority for iPhone X for same page/same location

    XT Activity 2 at lower priority for iPhone X for same page/same location

    So, now, Apple Lovers will  always fall in Activity 1. But when will they see Rank 2 ever? Well, you may add Fatigue factor in audience by using profile script as say that if user in Activity 1 does not convert even after 3-4 visits, then move him out of campaign and show Activity 2.

    2 replies

    siddharthjainPM
    Adobe Employee
    siddharthjainPMAdobe EmployeeAccepted solution
    Adobe Employee
    February 27, 2018

    One of the ways may be to use multiple XT activities with different priorities then you can push targeted content to targeted segments So

    For Apple Lovers,

    XT Activity 1 at higher priority for iPhone X for same page/same location

    XT Activity 2 at lower priority for iPhone X for same page/same location

    So, now, Apple Lovers will  always fall in Activity 1. But when will they see Rank 2 ever? Well, you may add Fatigue factor in audience by using profile script as say that if user in Activity 1 does not convert even after 3-4 visits, then move him out of campaign and show Activity 2.

      lirane74479311
      lirane74479311Author
      Level 2
      March 4, 2018

      Thanks

      Not sure i got your reply.

      In AEM, while doing targeting, i'm working on a specific page and there i can select indeed the XT and create the personalized experience per segment.

      My question is a bit different.

      what if the value that i want to do personalization on is not ON any content page that is part of the site - it is on the commerce product editor (the page marketing people can change the product prices, name, descriptions etc.)

      Example of use case can be - the description of a product will be different per segment

      hope the question is clearer now.

      Liran

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