Not reflecting the changed traffic allocation, on ongoing Live activities(A/B) in Target, why? | Community
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SaiGaneshReddy
Level 2
August 23, 2022
Solved

Not reflecting the changed traffic allocation, on ongoing Live activities(A/B) in Target, why?

  • August 23, 2022
  • 1 reply
  • 1178 views

I have created an A/B activity with an audience split of exp A-B: 0-100% and made the A/B activity Live. Then I visited the page and I'm falling on exp-B.
Now I've changed the audience split to exp A-B: 100-0% and I've visited the page but still, I'm falling on exp-B instead of exp-A(But new visitors who never experienced this activity are failing on exp-A).


What is the Technical reason for not reflecting the changed traffic allocation in the middle of ongoing Live activities(A/B) in Target?




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Best answer by Gaurav_Singh_02

@saiganeshreddy  This is because of Target visitor profile . The visitor profile lifetime is set to 14 days (default value) but you may increase this to 90 days. 

In your case , the visitor first qualified for Exp B . This information got synced with the visitor profile and hence this visitor would continue to be a part of experience B till : 

1. The visitor profile lifetime expires : https://experienceleague.adobe.com/docs/target/using/audiences/visitor-profiles/visitor-profile-lifetime.html? .

 

2. You clear the browsing cookies and are treated as a new visitor.

3. Or you try in an incognito window.

 

The new traffic distribution rules will be applicable for all new visitors.

Hope this helps.

1 reply

G
Adobe Employee
Gaurav_Singh_02Adobe EmployeeAccepted solution
Adobe Employee
August 23, 2022

@saiganeshreddy  This is because of Target visitor profile . The visitor profile lifetime is set to 14 days (default value) but you may increase this to 90 days. 

In your case , the visitor first qualified for Exp B . This information got synced with the visitor profile and hence this visitor would continue to be a part of experience B till : 

1. The visitor profile lifetime expires : https://experienceleague.adobe.com/docs/target/using/audiences/visitor-profiles/visitor-profile-lifetime.html? .

 

2. You clear the browsing cookies and are treated as a new visitor.

3. Or you try in an incognito window.

 

The new traffic distribution rules will be applicable for all new visitors.

Hope this helps.

    S
    SaiGaneshReddyAuthor
    Level 2
    August 23, 2022

    Thanks @gaurav_singh_02, Even after clearing all site cookies and site data. I'm still falling on previous experience only. 
    -Initially, it worked after clearing cookies but later on it's not changing even after clearing cookies.
     Any idea regarding this?

     

    kchaitanya
    kchaitanya
    Level 3
    August 23, 2022

    Are you signing in my any chance on the site to capture mbox3rdParty id? 

    If yes, you will continue to see the same experience. If not once you clear cookies then you will be treated as a new visitor and what @gaurav_singh_02 mentioned holds true.

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