I would like to understand if using Multivariate Testing (MVT) specifically for a mobile app is possible. If it is feasible, could you please explain how MVT can be implemented for mobile apps using Adobe Target, including any prerequisites, setup steps, and considerations for effectively tracking results?
Hi @amit007
Firstly, when you say mobile app means you talking about (android/iOS based) native apps. So far I'm aware Adobe Target allows mainly A/B test or Experience Target(XT) test on mobile apps.
To start with - Here is the documentation link that gives you overview, prerequisites, setup steps, and basic FAQ in terms of Target implementation for Mobile apps.
https://experienceleague.adobe.com/en/docs/target-dev/developer/mobile-apps/overview
SDK link https://developer.adobe.com/client-sdks/home/#_blank
and Tutorial link - https://experienceleague.adobe.com/en/docs/platform-learn/implement-mobile-sdk/overview This tutorial guides you through the implementation of the Platform Mobile SDK in a sample retail app called Luma also you can see how to personalize the experiences in your mobile apps with Platform Mobile SDK and Adobe Target.
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