multiple goals in target lead to multiple conversions for single visitor? | Adobe Higher Education
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antonym1
June 9, 2021
Beantwortet

multiple goals in target lead to multiple conversions for single visitor?

  • June 9, 2021
  • 1 Antwort
  • 1091 Ansichten

Hi 

I set up an experiment where an interaction on a page was assigned as a goal.

In addition other interactions on the page were setup as goals.

 

Therefore one visitor could trigger several goals.

 

Would this count as multiple conversions in the stats?

 

thanks Antony

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Beste Antwort von ryanr7

Hi @antonym1,

When you say setup as goals, are you referring to separate conversion metrics? So, in the report view you have multiple metrics in the report metrics drop-down? If so, then yes, a single visitor could trigger multiple conversions for different conversion metrics. If I enter a test and reach action one (tied to conversion metric A) and then later reach action 2 (tied to conversion metric B) I would count as one visitor and one conversion for metric A and one conversion for metric B.

If you are talking about repeat actions for the same conversion metric that depends on the reporting settings. For Target based reporting the default setting is:

So they'll only count once per visit they enter the activity.

Hope that helps.

1 Antwort

ryanr7Adobe EmployeeAntwort
Adobe Employee
June 9, 2021

Hi @antonym1,

When you say setup as goals, are you referring to separate conversion metrics? So, in the report view you have multiple metrics in the report metrics drop-down? If so, then yes, a single visitor could trigger multiple conversions for different conversion metrics. If I enter a test and reach action one (tied to conversion metric A) and then later reach action 2 (tied to conversion metric B) I would count as one visitor and one conversion for metric A and one conversion for metric B.

If you are talking about repeat actions for the same conversion metric that depends on the reporting settings. For Target based reporting the default setting is:

So they'll only count once per visit they enter the activity.

Hope that helps.