Looking to create a "Buy it again" recommendation zone | Community
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YeseniaJi
August 11, 2025
Question

Looking to create a "Buy it again" recommendation zone

  • August 11, 2025
  • 1 reply
  • 1269 views

We are looking to implement a "Buy It Again" recommendation zone on our site using Adobe Target. Specifically, we want to recommend items that a customer has previously purchased.

 

I noticed there is a User-based algorithm with the option "Recommended for you based on the last purchased item." Could you please clarify:

  • Does this algorithm only consider the customer’s most recent purchase, or does it take into account all purchases made by the customer within the lookback period?
  • Is there an existing algorithm or configuration in Adobe Target that allows us to recommend all previously purchased items (not just the last one) as "Buy It Again" recommendations?

 

1 reply

purnimajena
purnimajena
Level 3
August 12, 2025

Hi @yeseniaji ,

In Adobe Target Recommendations, the “Recommended for you based on the last purchased item” criteria will only use the most recent purchase (within the lookback period you’ve set) to generate recommendations.

For a “Buy It Again” zone that considers all past purchases, Target doesn’t have a built-in criteria. You’ll need to send the user’s full purchase history to Target — for example, by storing previously purchased product IDs in a profile attribute or importing them from your backend.

Then, you can create a custom criteria in Recommendations that uses these product IDs as the basis for suggestions.

This approach will ensure customers see all previously purchased items, not just the last one.

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