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niocolasmeriel
Adobe Employee
niocolasmerielAdobe Employee
Adobe Employee
November 29, 2022
Solved

Is there a minimum of traffic/conversion needed for Recommendations?

  • November 29, 2022
  • 1 reply
  • 1002 views

Hi there

 

I wonder if there is a minimum of traffic or conversion needed for Recommendations to work well?

For Recommendations to work effectively/develop its algorithm is there any guideline or documentation specifically looking at the sales/conversion volumes required for the machine learning to work?

 

Thanks

 

Nicolas

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    Best answer by TomoyukiKodama

    Hi Nicolas,

    It's totally depending on which alogos you use.
    There are some algos require no traffic like content similarity algo, also a custom curated algo that they can upload into Target’s ecosystem, and recently viewed algo as well.

    Recently viewed and popularity algos require little traffic. Also if the customer has their own offline bought-this-bought-that data they can use a custom algo that they upload into Target  (if there are not many online purchases happening). If so, the customer can avoid a 'cold start' and deliver relevant recommendations immediately.

    Reference: https://experienceleague.adobe.com/docs/target/using/recommendations/recommendations-faq/recommendations-faq.html

    1 reply

    T
    Adobe Employee
    TomoyukiKodamaAdobe EmployeeAccepted solution
    Adobe Employee
    November 30, 2022

    Hi Nicolas,

    It's totally depending on which alogos you use.
    There are some algos require no traffic like content similarity algo, also a custom curated algo that they can upload into Target’s ecosystem, and recently viewed algo as well.

    Recently viewed and popularity algos require little traffic. Also if the customer has their own offline bought-this-bought-that data they can use a custom algo that they upload into Target  (if there are not many online purchases happening). If so, the customer can avoid a 'cold start' and deliver relevant recommendations immediately.

    Reference: https://experienceleague.adobe.com/docs/target/using/recommendations/recommendations-faq/recommendations-faq.html

      niocolasmeriel
      Adobe Employee
      niocolasmerielAdobe EmployeeAuthor
      Adobe Employee
      December 7, 2022

      Thanks Tomoyuki

       

      that is very helpful!

      Would you know were I can find examples of how banks or financial services are using Recommendations? Which algo would be best for them as the do not really have a catalogu but rather 5-10 "products" with different flavours (ex. credit card S, M, L, XL...)

       

      greetings

       

      Nicolas

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