Interpreting Target trace

Question

We have a campaign that isn't firing correctly.  It consists of a single variant for a single audience, yet is inconsistently displayed for that audience.  When I pull a trace however I'm getting both matched and unmatched Segment / TargetIDs:     "evaluatedCampaignTargets": [
        {
          "campaignId": 146062,
          "campaignName": "Activated member message",
          "campaignType": "landing",
          "matchedSegmentIds": [
            1293296
          ],
          "unmatchedSegmentIds": [
            1294171
          ],
          "matchedTargetIds": [
            2744369,
            2744370
          ],
          "unmatchedTargetIds": [
            2731156
          ]
        },
...
] I'm struggling to interpret this data.  I can open the "audiences" menu in Target and by inspecting the DOM see some but not all of the audiences above.  Can someone explain how I can pinpoint which Segment and Target IDs are which?  Additionally, while I understand "SegmentIds" as mapping to audiences, what does "TargetIds" represent?  Is this pointing to content?Thanks!

shelly-goel · Accepted Answer

SegmentIds are either from the reusable segments library (search in Audience Manager Segments or People Core Services) or anonymous ones created for the particular campaign

TargetIds are the pre-built audiences in the Target Library or anonymous targets for any segments from campaign

Reference here: https://experienceleague.adobe.com/docs/target/using/activities/troubleshoot-activities/content-trouble.html?lang=en#section_256FCF7C14BB435BA2C68049EF0BA99E

There's a possibility of other activities getting qualified as well for the same location/ mbox or js error resulting in a discrepancy. You can turn ON console logging to find what's wrong from the Tools tab in the debugger. It would display the errors (like js errors, if any) in the console. Adobe Cloud Debugger might give more details around the activity/ segments qualification.

krishnashism588 · Answer

Hi, this indeed is tricky. You need to visit the 'People' tab from the 9-dot-matrix you would find on the top black band. In that portal, when you click on the audience segment you expect to qualify as, in the URL you would find the segment ID for that audience.

Not sure about what matchedTargetID is, never used it in debugging.

Basically issues could be of 2 types majorly - 1) campaign qualification, and 2) javascript syntax/compatibility error between the offer code and the library version that the page has, and some times with the browser version as well.

I use the above method to check for the first possibility, and then move to the second. 🙂

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