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SOLVED

Integration with crm data

burcakk14301493
Level 2
Level 2

How can I integrate with 3rd party CRM systems and use data to personalize ?

thanks

1 Accepted Solution
Shruthi_N
Correct answer by
Employee
Employee

Hi burcakk14301493​,

You can use customer attributes to achieve this.

Enterprise customer data collected through multiple sources and stored inside a CRM database can be used in Target to strategically deliver the most relevant content to customers, specifically focusing on returning customers. The People core service (formerly Profiles and Audiences) brings together data collection and analysis with testing and optimization, making data and insights actionable.

Once the data is  uploaded, In Target, you can select a customer attribute from the Visitor Profile section when creating an audience. Combine these attributes as required with other data attributes to build audiences.

More information can be found at Customer Attributes

View solution in original post

1 Reply
Shruthi_N
Correct answer by
Employee
Employee

Hi burcakk14301493​,

You can use customer attributes to achieve this.

Enterprise customer data collected through multiple sources and stored inside a CRM database can be used in Target to strategically deliver the most relevant content to customers, specifically focusing on returning customers. The People core service (formerly Profiles and Audiences) brings together data collection and analysis with testing and optimization, making data and insights actionable.

Once the data is  uploaded, In Target, you can select a customer attribute from the Visitor Profile section when creating an audience. Combine these attributes as required with other data attributes to build audiences.

More information can be found at Customer Attributes

View solution in original post