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SivaK
Level 2
November 26, 2019
Solved

Integration of Target with recommendation engine

  • November 26, 2019
  • 3 replies
  • 5211 views

Hi,

While I understand that Target premium has the recommendation option based on customer behavioural data and through custom feed, I'm interested to know if there are any valid implementation of Adobe Target along side a recommendation engine like Pega Customer decision Hub. Since we have Pega for a while now and is used as NBA engine for giving best proposition for known customer across the customer touchpoints, would like to understand how it can be integrated with Target to get best of both worlds. Any sample implementation apporach that brings these two together and a view on how these systems will interact for real time recommendation will help.

Thanks

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    Best answer by Amelia_Waliany

    Thank you @abush1 for suggesting a solution here! I've copy and pasted your Comment here as an Answer for visibility:

     

    "Target works on single priority levels and you can not change the priority on runtime

    as you mention you already have Pega and NBA you should use that for refining audience segmentation

    Other way to look into is adobe campaign where campaign priority can be chained and changes on runtime 

    Adobe Campaign has its limitation as this is not intend for realtime and it runs as batch and its for outbound not for inbound

    But we run a POC with Adobe to prove that this can be done and performance can be achieved

     

    Thanks

    Abu"

    3 replies

    A
    AbuSh1
    Level 4
    January 6, 2020

    Target works on single priority levels and you can not change the priority on runtime

    as you mention you already have Pega and NBA you should use that for refining audience segmentation

    Other way to look into is adobe campaign where campaign priority can be chained and changes on runtime 

    Adobe Campaign has its limitation as this is not intend for realtime and it runs as batch and its for outbound not for inbound

    But we run a POC with Adobe to prove that this can be done and performance can be achieved

     

    Thanks

    Abu

    carlos_cs707173
    carlos_cs707173
    February 21, 2020
    @abush1, can you share how the implementation between Adobe & Pega is done? Is there any specific method? Thanks!
    Amelia_Waliany
    Adobe Employee
    Amelia_WalianyAdobe EmployeeAccepted solution
    Adobe Employee
    April 5, 2020

    Thank you @abush1 for suggesting a solution here! I've copy and pasted your Comment here as an Answer for visibility:

     

    "Target works on single priority levels and you can not change the priority on runtime

    as you mention you already have Pega and NBA you should use that for refining audience segmentation

    Other way to look into is adobe campaign where campaign priority can be chained and changes on runtime 

    Adobe Campaign has its limitation as this is not intend for realtime and it runs as batch and its for outbound not for inbound

    But we run a POC with Adobe to prove that this can be done and performance can be achieved

     

    Thanks

    Abu"

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