Import the google analytics segments to Adobe Target or Adobe Experience Cloud?

Question

Is there any way to import the google analytics segments to Adobe Target or Adobe Experience Cloud, if one does not have Audience Manager license?

My use case is just to import the google analytics segments and use those segments as audience inside Target for targeting.

Thanks

ryanr7 · Accepted Answer

I don't know of any way to import segments from Google Analytics. As far as I know GA segments are a post processed thing. So they aren't available real time as a visitor is browsing. If GA had an API where you could call for a visitor known segments you could pass that into Target via the Data Providers method. But I doubt that API exists.

AbuSh1 · Answer

You can achieve this differently.For you use case you want to show some content based on Google segments.When create any campaign in Google pass the audience id/name via the campaign parameters. When they landed to your site read those parameters and add it to analytics and use that data in target audiences

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